SHANTANU TUNGARE

Filmmaker | Narrative Strategist | Creative Director

Designing narrative systems for the AI era

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"Your narrative is your immunity.
Own your story, or be owned."

In an age where deepfakes threaten identity, a strong narrative is your only defense. I've trained 100,000+ professionals to build narrative immunity through AI-powered storytelling that honors civilization, not just commerce.

Automate the Noise, Humanize the Content,
Free the Storyteller

Three creative codes for the AI era

1. Automate the Noise

Outsource tedious work like research, structural outlining, and elaboration to AI. Use it as a powerful assistant for the busy work, not the creative work.

2. Humanize the Content

Writing and ideation remain completely human. The content has to be yours. The content cannot be AI's. Keep your voice, your perspective, your humanity at the center.

3. Free the Storyteller

Break free from AI overwhelm and the pressure to automate everything. Stay analog where it matters. If you feel like painting, pick up a paintbrush, not a prompt.

Featured Work

Ancient Indian Billionaires

Ancient Indian Billionaires

AI Film Series

The story of what Bharat was before it was called India. A trans-media narrative exploring India's golden age through cutting-edge AI-powered workflows.

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Rolls-Royce Kashmir Variant

Rolls-Royce Kashmir Variant

Speculative Design

The concept car India deserved in 1920. A speculative tribute reimagining luxury through Indian lens, inspired by the Maharaja of Alwar's story.

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The Bharat Rebrand Project

The Bharat Rebrand Project

Cultural Movement

A movement to reimagine India's global identity through powerful narrative-shifting storytelling. Reclaiming authentic Indian narratives for the global stage.

Explore Movement →
Harry Potter x Nalanda

Harry Potter x Nalanda

AI Film

What if Harry Potter discovered Nalanda University? An AI-powered exploration challenging Western-centric storytelling with Indian wisdom.

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Royal Enfield Outskill

Royal Enfield x Outskill

Live Creation

Created a Gen AI movie concept for Royal Enfield live in front of 15,000 people. Taking creative risks and showing the power of real-time AI filmmaking.

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Official Chukyagiri

Official Chukyagiri

Web Series (2016)

Early career work showcasing storytelling excellence. A web series that demonstrated commitment to authentic Indian narratives before the AI era.

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Featured Properties

The Narrative Room

LinkedIn Live Series

A LinkedIn Live series exploring remarkable brands, breaking down their stories, and sketching the strategy that makes them unforgettable.

Episode 1: Gentle Monster

"6 people design their eyewear. 60 design the experience."

Launched February 2026 | 7 PM IST | 8:30 AM EST

Watch on LinkedIn

AI, with a Side Eye

Bi-weekly Newsletter

"When everything around us becomes artificially intelligent, how the hell do you use Human intelligence?"

A bi-weekly newsletter helping storytellers view AI critically while staying human at the center. Not about complex workflows and technical jargon—about remaining uniquely human by giving pushback to technology when needed.

Narrative immunity Avoiding AI overwhelm Staying analog in a digital world
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How I Can Help You

01

Filmmaker & Creative Director

AI-powered cinematic storytelling for brands and platforms. 14+ years creating for Disney+ Hotstar, Amazon Prime, Zee5, and more.

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02

Narrative Strategist

Build narrative immunity for your brand. Strategic storytelling that creates unforgeable identity in the AI age.

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03

Speaker & Thought Leader

Keynotes on AI, deepfakes, digital identity, and narrative strategy. Featured at The Hindu Lit for Life, VIT, and corporate stages.

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04

AI Trainer & Workshop Facilitator

Corporate training in AI content creation. Trained 100,000+ professionals through Outskill and custom programs.

Book Training →
05

Brand Consultant

Luxury brand consulting for authentic Indian positioning. Speculative design that honors heritage while imagining futures.

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06

AI Film Production

Full-service AI-powered film production through Bulb Chamka Studios. From concept to delivery, creating trans-media narratives.

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Shantanu Tungare

Building Narrative Systems for Civilization

Shantanu Tungare is a filmmaker and narrative strategist pioneering the intersection of cinematic craft and AI-driven creativity. With 14 years of experience across film, digital, and branded content, he is the creator of "Ancient Indian Billionaires" and co-founder of Bulb Chamka Studios.

As the architect of The Bharat Rebrand Project, Shantanu is on a mission to transform global perceptions of India through powerful storytelling. He has trained over 100,000 professionals in AI content creation and is a leading voice in the conversation around narrative immunity in the deepfake era.

His work bridges traditional filmmaking excellence with revolutionary AI methodologies, challenging Western-centric biases and reclaiming authentic Indian narratives for the global stage.

"Automate the noise. Humanize the story. Free the storyteller."

Follow on Instagram

8.1K+ followers | AI filmmaking, cultural storytelling, Bharat Rebrand

@shantanu.tungare

Speaking & Workshops

The Hindu Lit for Life 2026

"Owning Your Digital Self in the AI Era"

January 17, 2026 | Chennai

Workshop exploring deepfakes, digital identity, and building narrative immunity. Featured in The Hindu newspaper coverage.

Vellore Institute of Technology (VIT)

"Build for Civilization, Not Just Startups"

2025

Challenging tech students to think beyond apps and startups—asking where AI begins and how to build for civilizational impact.

Outskill Sessions

"AI Filmmaking Masterclasses"

Ongoing

Regular live sessions reaching 15,000+ audience members. Creating brand concepts for Royal Enfield, Red Bull, and more—live on stage.

Let's Create Something Extraordinary

Whether you need a filmmaker, strategist, speaker, or trainer—let's talk.

Email: shantanu@bulbchamka.in

Location: Mumbai, India

Your message will be sent directly to shantanu@bulbchamka.in